Consumer Survey Results

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Statistical snapshot:

NCTA’s 2017 Christmas season consumer survey was conducted within the United States by Nielsen/Harris Poll on behalf of NCTA from January 9-11, 2018 among 2,086 U.S. adults ages 18 and older.

 

The 2,086 survey respondents were balanced for age, sex, race/ethnicity, education, geographic region and household income to match the actual proportions of the US population.

 

The survey participants’ responses are then projected to the 124.59 million US households, as identified by the 2015 US Census. Based on those projections:

 

  • 27.4 million real Christmas trees were purchased in 2017; on average the survey participants reported they paid $75 for a real tree in 2017
  • 21.1 million new fake trees were purchased in 2017; on average the survey participants reported they paid $107 for a new fake tree in 2017  

 

2017 REAL TREE PURCHASES AND PRICES WERE NEARLY IDENTICAL TO 2016

  • 27.4 million real Christmas trees were purchased in 2016
  • On average the survey participants reported they paid $74.70 for a real tree in 2016

 

2017 FAKE TREE PURCHASES AND PRICES INCREASED AS COMPARED TO 2016

  • 21.1 million fake Christmas trees were purchased in 2017 compared to 18.6 million purchased in 2016
  • On average the survey participants reported they paid $107 for a fake tree in 2017 and $98.70 in 2016


The 9 year average number of trees purchased annually as projected by NCTA’s consumer survey is 27.83 million.



2016 2017
Real trees purchased 27.4 million 27.4 million
Average price per real tree $74.70   $75



Fake trees purchased 18.6 million 21.1 million
Average price per fake tree $98.70   $107



Where Real Christmas trees were purchased in 2017:


Choose & Cut Farm: 27%

Nursery/Garden Center: 15%

Chain Store (Walmart, Home Depot, Lowes, etc.): 26%

Retail Lot: 19%

Non-Profit Group (Boy Scouts, churches, etc.): 10%

Other: 3%

Contact Us
For media queries and general questions about the National Christmas Tree Association, please contact: 


800-975-5920

Or email

info@realchristmastrees.org