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© 1996 - 2005
National Christmas Tree Association, Inc.
Produced by:
Web Developers, Inc.
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Consumer Survey Results (See Real Tree Agricultural Statistics)
RETAIL MARKET VALUE - 2004
| TREE TYPE |
MEAN PURCHASE PRICE |
NUMBER PURCHASED |
RETAIL VALUE ($) |
| Real Trees |
$42.60 |
27.1 million |
$1,150 million |
| fake trees |
$96.50 |
9.0 million |
$869 million |
REAL TREE TYPE PURCHASED IN 2004
| Pre-Cut |
81% |
| Cut My Own |
19% |
CHRISTMAS TREE PURCHASE FIGURES SINCE 2001
(In millions of households).
| |
2001 |
2002 |
2003 |
2004 |
| Real |
27.8 |
22.2 |
23.4 |
27.1 |
| fake |
7.3 |
7.4 |
9.6 |
9.0 |
MEAN DOLLARS PAID
| |
2001 |
2002 |
2003 |
2004 |
| Real |
$31.90 |
$32.90 |
$33.80 |
$42.60 |
| fake |
N/A |
$71.20 |
$68.80 |
$96.50 |
LOCATION OF REAL TREE PURCHASE
| LOCATION |
2004 |
| Choose & Harvest Farm |
27% |
| Nursery/Garden Center |
19% |
Chain Store
(Wal-Mart, Home Depot, etc.) |
16% |
| Retail Lot |
13% |
Non-profit Group
(Boy Scouts, churches, etc.) |
8% |
| Other |
7% |
| Grocery Store |
5% |
| Don’t Know |
4% |
REASONS FOR NOT DISPLAYING A CHRISTMAS TREE - REAL OR ARTIFICIAL
| REASON |
% |
| Home Alone or No Kids |
38% |
| Too busy / too much trouble |
29% |
| Not home for Christmas |
27% |
| Didn’t want to / feel like it |
25% |
| Too expensive |
22% |
| Religious reasons |
7% |
| Multiple responses allowed. |
Source: Consumer Surveys commissioned by NCTA.
All results have an error range of +/- 3.1%.
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